100% Authentic. 100% Gerry. No, we've never met the guy but we do own a little piece of his brain in the shape of a cube. And this cube-shaped brain piece can be yours for just $9.99.

The 18th century French vermeil artisans who crafted it were blinded not by the mercury involved in the process of melting down precious metals, but by the radiant brilliance of the strategy that went into the brief that spawned the commercial that won this award. Also, it works wonders as a paper-weight.

Some say you can hear Gerry's feedback if you hold it close to your ear. Others think if you shake it and ask a question it will answer you in 11 different languages. And still others insist you should melt it down and rub the silver all over your body to unlock the next Grand Prix-winning campaign (ironic, isn't it?)