America's a land of immigrants. Even Budweiser, the most American of American things, was founded by a guy who came from Germany. A lot of people had forgotten this. So we used the biggest stage of all to tell a story about an immigrant chasing the American dream all the way to St. Louis.
This film ran during the third quarter of Super Bowl LI and was lucky enough to get a lot of press, which was nice. It also pissed a lot of people off, which was even better.
Cannes – 2017 - Silver - Film Craft
D&AD – 2017 - Yellow - Production Design
Super Clios – 2017 - Shortlist
Halloween is hard work. Like carving Jack-o’-Lantern's. Who carves Jack-o’-Lantern's right? No one, that's who. Mom needs a break from that stuff.
So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign. There to remind moms on TV and social that good enough is good enough. So hey, take a break during during all that Halloween madness!
Oh, and some people actually made their own Jakes. Imitation is the sincerest form of flattery, that sort of thing.
Super Bowl ads dirty things up. Tide’s powerful to clean it all up. So we hijacked the Super Bowl (for free-ish) with real time Vine responses to major brands' commercials, cleaning up after their commercial’s mess.
Cannes – 2014 - Shortlist - Mobile
Fruit Snacks was giving away a year’s supply of their yummy, sticky candy. Got us thinking, what could you do with all those Fruit Rollups and Fruit by the Foots?
Cannes – 2012 - Bronze Lion - Film
When Budweiser shows up to the 2018 World Cup in Russia, they do it in style. With thousands of make-believe drones delivering beer to people watching soccer (football? futbol?) to millions of people around the globe. Budweiser does this because we say so. Move magic, baby.
We launched at World Cup with a giant, big, expensive global spot, and were live for the whole thing, on the ground in Russia, tweeting, posting, capitalizing, optimizing and doing other action verbs that sound productive.
You could say Budweiser took over the world with a fully integrated campaign and an army of self-aware drones, but that would sound terrifying.
Did you know guys have two different types of sweat? We didn't either.
But we soon learned that while gym shorts aren't stink-free, the real culprit is stress sweat. The sweat you get when your adrenaline kicks into overdrive and your pores seep nutrients. The nutrients attract bacteria. The bacteria eat the nutrients, and then, for all intents and purposes, fart them out. And that, my friend, is why you stink.
To tell this kinda complicated story we we found real athletes to do athlete things while they were in really, really stressful situations. The best of both sweats!
Science says TV is the best thing ever.
Until the NBC Universal suite of apps empowered people to watch TV without the TV. Making those apps the Best Ever.
After these three spots launched the campaign, we taught people how to sign in, and then set out to share the power of TV Everywhere with everybody. So we hooked up WiFi to regular, mundane objects to create NBCU Watch Spots (or what we liked to call the Best Objects Ever).
Users could find these Watch Spots on Google Maps so they knew where they could get some wifi to watch TV on their phone or tablet.
All in the name of proving that NBCU's apps truly are the Best Ever.
CDs: Dustin Tomes, Harrison Luongtran
Shorty Awards – 2017 – Finalist – Multi-platform Campaign
It’s hard to find a designated driver when you need one. So what if, instead of drinkers having to find a designated driver, the designated driver could find them?
Using the existing partnership between Facebook Messenger and Uber, we created the world’s first proactive designated driver service. To do this, we developed functionality that detects when someone is consistently misspelling words (or “drunk-texting”) to prompt them if they need a ride home. This connects drinkers with designated drivers at the very moment they need one, preempting the decision to drive drunk.
A few guys without kids can give some good mom advice. Like how you can ease up on the nervous parent thing when that second kid comes around.
so does Creativity
CLIO – 2014 - Bronze - Film Campaign - Luvs
New York Festivals – 2014 - Second Prize
UPDATE: We now have kids. There’s a joke in here somewhere but we’re too tired to think of it.
A tweet-powered taxi service that drove restless kids (and their sleep-deprived parents) around Brooklyn until the babies fell asleep.
And we asked moms and dads about that whole parenting thing.
We even invaded the business world.
Creativity picked it up, too.
We had 8 games and a complicated schedule to promote for Thursday Night Football on the NFL Network. So we needed an idea and a structure that would be familiar for fans and easily replicable for us...and something that would break through the clutter of typical all-highlight promos.
And we also had, like, no money.
We figured the best people to tell you about Thursday Night Football were the fans themselves. So we came up with the construct, "We'll See You Thursday Night," where real fans would invite other people watching through their television sets to watch the upcoming game with them. Then we found fans for all eight match-ups, shot them in their natural settings, held our breath when we fed them lines, and cut these as we went.
The holidays aren't just a time for love and warmth and seasonal cappuccinos. They're also a competition to find the best gifts. And the best gifts are usually the ones that have a power button. Enter Best Buy, tech mecca of the world.
By appealing to people's inner hunger to come out on top of the holiday gift-giving hierarchy, Best Buy could sell some more TVs. And laptops. And headphones. And probably an extra unit or two of Shark Blast & Scrub Steam Pocket Mops in either white or plum (although we don't really have the stats to back that up).
We had a hand in bringing this campaign to life. All 16 or something spots. And here were some of our favorites.
ECDs: Lisa Topol, Derek Barnes
CDs: Karl Haddad, Kevin Kearse
Other important creative people: Stu Rubin (CW), Aimee Perrin (AD)
Toaster pastries are people, too. Delicious, frosted, toasted people. But once you get past the gushy fruit filled insides, you’ll find a soul. Then you’ll eat it.
We “shot” these with virtually no budget and very limited resources. But they’re kinda fun, and vaguely morbid.
We were asked to create a motivational video to get the Kool Aid sales team all jazzed up. It’s pretty dumb. In a good way… ?
We didn't want to talk about insurance. We wanted to talk about all the important stuff you get insurance for. And why that important stuff really is so, well, important.
We shot a campaign but the story in this spot was the one that stood out.
A growing collection of comps from ideas both dead and alive.
The best colorblind copywriter an art director could ever ask for.
Truly captures his whole essence of being.
A severed head singing 'Runnin with the Devil' (Lyrics Only)