Craig & Steve
Creative Directors
0
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KitKat

Halloween is hard work. Like carving Jack-o’-Lantern's. Who carves Jack-o’-Lantern's right? No one, that's who. Mom needs a break from that stuff. 

So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign. There to remind moms on TV and social to give themselves a break during the Halloween madness. 

For a pumpkin that had only just become sentient, Jake worked hard on set.

It turns out people loved Jake so much, they made their own. Imitation is the sincerest form of flattery, that sort of thing.

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Jake had a lot of thoughts he wanted to share with the world.