It’s hard to find a designated driver when you need one. So what if, instead of drinkers having to find a designated driver, the designated driver could find them?
Using the existing partnership between Facebook Messenger and Uber, we created the world’s first proactive designated driver service. To do this, we developed functionality that detects when someone is consistently misspelling words (or “drunk-texting”) to prompt them if they need a ride home. This connects drinkers with designated drivers at the very moment they need one, preempting the decision to drive drunk.