Science says TV is the best thing ever.
Until the NBC Universal suite of apps empowered people to watch TV without the TV. Making those apps the Best Ever.
After these three spots launched the campaign, we taught people how to sign in, and then set out to share the power of TV Everywhere with everybody. So we hooked up WiFi to regular, mundane objects to create NBCU Watch Spots (or what we liked to call the Best Objects Ever).
Users could find these Watch Spots on Google Maps so they knew where they could get some wifi to watch TV on their phone or tablet.
All in the name of proving that NBCU's apps truly are the Best Ever.
CDs: Dustin Tomes, Harrison Luongtran
Shorty Awards – 2017 – Finalist – Multi-platform Campaign